Undergarduate Programs

 Bachelor of Science in Business Administration with concentration in Accounting

Accounting: This concentration is designed to provide an in-depth understanding of accounting principles and applications. It meets the needs of students who wish to take the CPA examination in the state of South Carolina or to pursue graduate studies. It also provides adequate training to those students who wish to pursue a career in private accounting.

Specific Objectives for the Accounting Concentration Upon completion of the curriculum for Business Administration with concentration in accounting, a student should be able to:

1. understand the nature and role of accounting in providing useful and reliable information that is helpful in making decisions about the deployment and use of resources in business and non-business entities in the economy;
2. comprehend and apply generally accepted accounting principles, concepts, and methodologies;
3. understand the use of accounting information for managerial decision making with a planning and control focus;
4. pursue further studies in preparation for the CPA examination and practice in the field of public accounting; and
5. pursue graduate studies and/or a career in private accounting.

  Bachelor of Science in Business Administration with concentration in finance

Finance: The finance concentration prepares students for careers, graduate studies and certifications in corporate finance, investment finance and institutional finance. Students receive an in-depth understanding of financial management principles and their applications to business decisions. Particular emphasis is placed on developing analytical skills, use of technology and understanding of the complex financial markets the in global economy.

Specific Objectives for the Finance Concentration

Upon completion of the curriculum for Business Administration with concentration in finance, a student should be able to:

1. Understand the role of finance in the operations of a business organization;
2. understand the concept of time value of money and its applications in financial decisions;
3. comprehend the functioning of financial markets and pricing of financial equity and debt Instruments;
4. Understand the roles and responsibilities of financial managers at various levels.
5. Pursue certifications in finance professions;
6. develop the analytical skills and the ability to use computer technology to make complex Financial decisions for multinational business entities; and
7. pursue graduate studies in fields of finance.

 Bachelor of Science in Business Administration with non-business minor

This major provides a broad based knowledge of management principles and practices of business enterprises. The students majoring in general business will choose a non-business minor to allow them to receive interdisciplinary education.

Specific Objectives for General Business Major Programs

Upon completion of the curriculum for major in general business, students should be able to:

1. understand the production, financial, management and marketing aspects of a business enterprise;
2. understand the importance of business enterprises to society and individuals;
3. understand the principles and practices, and acquire analytical skills for selecting goal, preparing plans, implementing programs and assessing outcomes of business projects;
4. understand the varied situations encountered by business managers in a technological and global society;
5. understand career paths and their implications for attitudes and behavior related to work-related activities over a lifetime; and
6. pursue graduate studies and/or certification in management.

 Bachelor of Science in Management

The major in management provides a broad knowledge of the practice of management, the working of business as an economic unit and the behavior of individuals within the organization. In addition, students receive substantial exposure to quantitative techniques and the use of technology in managerial decision-making.

Specific Objectives for the Management Major

Upon completion of the curriculum for major in management, students should be able to:

1. understand the role and functions of management;
2. understand the importance of management to society and individuals;
3. understand the goals selected, principles used and procedures followed by managers in business enterprises;
4. understand the varied situations encountered by managers and be familiar with the tools available to analyze situations, using pertinent classical behavioral systems and management science approaches;
5. understand career paths and their implications for attitudes and behavior related to work-related activities over a lifetime; and
6. pursue graduate studies and/or certification in management.

 Bachelor of Science in Marketing

This major prepares students to understand the business activities employed in the anticipation, management and satisfaction of demand through the exchange process. Good marketing calls for performing many small tasks thoroughly and intelligently. It also requires a firm to have good products/services, and to know and reach customers and prospects better than its competitors.

Specific Objectives for the Marketing Major

Upon completion of the curriculum for major in marketing, a student should be able to:

1. understand the basic concepts in marketing and how they are used to encourage an exchange;
2. identify and utilize basic marketing strategies used in the measurement, targeting, positioning and selling of a product to a market;
3. understand the nature, scope and responsibilities of retailers, together with the required skills;
4. understand the effects of advertising on business and society, the control and evaluation of advertising programs and the impact of government regulations on advertising;
5. identify the process(es) involved in conducting independent marketing research, and
6. pursue graduate studies and/or certification in marketing.