Marketing
Tell the story, build the brand, and drive growth in any industry.
Inside Marketing.
The Marketing major develops skills in consumer behavior, branding, digital marketing, market research, and strategic communication.
Graduates are ready for fast-moving careers in advertising, brand management, sales, and digital media.
Students in Marketing learn in small, mentorship-driven classes, work closely with faculty on research and creative projects, and build a portfolio of real-world experience before they graduate.
What You'll Learn
- 01Apply marketing concepts to create and manage exchange
- 02Use research to measure, target, position, and serve markets
- 03Evaluate advertising, retailing, distribution, and regulatory considerations
- 04Prepare for marketing careers, certification, or graduate study
Why This Program
- Hands-on, project-based coursework
- Internship and professional experience
- Digital and data-driven focus
What You'll Study.
Major Requirements
- 0145 credit hours of business core requirements
- 0224 credit hours of marketing requirements
General Education
- 0139 semester credit hours
Electives
- 0112 credit hours of free electives or minor requirements
- 02Total program requirement: 120 credit hours
Downloadable curriculum sheet — coming soon
Where This Degree Takes You.
Common Job Titles
- Marketing Coordinator
- Brand Manager
- Digital Marketing Specialist
- Market Research Analyst
- Sales Manager
Graduate School Options
- Master of Business Administration (M.B.A.)
- Graduate marketing programs
Industry Sectors
- Marketing & Advertising
- Retail & Consumer Goods
- Media
- Technology
Salary outcomes vary by role and region — connect with Claflin Career Services for current, verified data for this field.
Add program placement rate and outcomes data
Experiential learning
Learn by Doing.
Real experience is built into the program — from internships and research to service learning and study abroad.
Internships
Placements with regional employers and partners connected to the Department of Business Administration.
Undergraduate Research
Mentored, faculty-led research beginning as early as the first year.
Field Experiences
Site visits, practica, and community-based learning that apply classroom theory.
Service Learning
Projects that connect coursework to Orangeburg and the surrounding community.
Study Abroad
Global programs coordinated through the Office of Global Programs.
Learn from Dedicated Scholars.
Sample roster — replace with the department's faculty records.
Faculty Name
Chair, Department of Business Administration
Strategy & entrepreneurship
Outcomes That Speak for Themselves.
Sample spotlights — replace with real student & alumni stories.
“The Marketing program gave me the mentorship and hands-on experience to step confidently into my career.”
“My professors knew me by name and pushed me to do work I didn't know I was capable of.”
Related programs
You Might Also Explore.
Students interested in Marketing often consider these related programs.
How to Apply.
Requirements
- Completed Claflin University application
- Official high school transcript (or college transcripts for transfers)
- Self-reported test scores (test-optional pathways available)
- Personal statement and any program-specific materials
Deadlines
- Fall priority: November 1 — Spring priority: November 15
- Rolling admission after priority dates while space remains
- Financial aid: complete the FAFSA by the published priority date
Application Process
- 01Submit your free application online
- 02Send official transcripts and supporting documents
- 03Connect with your admissions counselor
- 04Receive your decision and financial aid package
Answer the call
Your Marketing Journey Starts Here.
Take the next step toward a Claflin education — apply, request information, or schedule a visit today.