Public Opinion and Social Behavior Research Institute
The Public Opinion and Social Behavior Research Institute (POSBRI) at Claflin University is a premier research center dedicated to understanding the attitudes, beliefs, and behaviors that shape public opinion and influence societal trends.
The Public Opinion and Social Behavior Research Institute (POSBRI) at Claflin University is a premier research center dedicated to understanding the attitudes, beliefs, and behaviors that shape public opinion and influence societal trends.
As the research arm of Claflin University's Department of Social Sciences, POSBRI provides data-driven insights that inform public policy, political strategies, civic engagement, and social change. Our work places a special focus on issues affecting communities in South Carolina, the Southeastern United States, and beyond.
Mission
Our Mission
POSBRI's mission is to advance the study of public opinion and social behavior by conducting rigorous research that reflects the diverse perspectives of the populations and communities we serve.
Through innovative research methodologies and thoughtful data analysis, we provide valuable insight into how individuals think, vote, participate in civic life, and engage with pressing political and social issues.
Research
Research Areas
POSBRI specializes in several key areas of research, including:
Political Behavior
Analyzing voter preferences, electoral outcomes, and political participation at the local, state, and national levels.
Social Attitudes
Studying public opinion on key social issues such as race, education, healthcare, climate change, and economic inequality.
Civic Engagement
Exploring patterns of community involvement, activism, and social movements to better understand the factors that motivate civic participation.
Media and Public Discourse
Investigating the role of media and communication in shaping public opinion and social norms.
Our work
What We Do
POSBRI conducts surveys, focus groups, and in-depth qualitative research to generate timely and relevant data for policymakers, political campaigns, and scholars. Our research reports, polling data, and analyses offer a clear picture of the public's stance on critical issues, enabling leaders and organizations to make informed decisions based on empirical evidence.
Our flagship projects include:
Election Surveys
Comprehensive statewide surveys that forecast voter behavior and examine key factors influencing electoral outcomes, including the 2024 South Carolina National Election Poll.
Values
Representation and Partnerships
Our Commitment to Diversity and Representation
At POSBRI, we are committed to amplifying the voices of underrepresented communities in the South and across the United States. As a research institute housed at one of the nation's leading historically Black universities, we take pride in ensuring that our work reflects the diverse perspectives of our communities and contributes to broader conversations about equity, justice, and inclusion.
Partnerships and Collaboration
POSBRI regularly partners with academic institutions, government agencies, nonprofit organizations, and the private sector to carry out collaborative research projects. These partnerships enable us to extend our reach and impact, ensuring that our findings influence real-world outcomes in meaningful ways.
Services
What Can POSBRI Do for You?
At the Public Opinion and Social Behavior Research Institute, we specialize in data collection and research services tailored to meet the needs of projects of all sizes. Whether you are conducting a small-scale community study or a large-scale statewide survey, we provide expert support throughout the research process.
Our services include:
Survey Design and Execution
We create and administer surveys using mail, web, face-to-face, and mixed-mode research approaches.
Survey Instrument Evaluation
We assess existing survey tools to ensure they are effective, reliable, and aligned with your research goals.
Qualitative Research
We conduct focus groups, cognitive interviews, and structured observations to provide deeper insights into public opinion and social behavior.
Customized Research Support
We provide research guidance and tailored solutions that help organizations collect, understand, and apply meaningful data.
POSBRI is committed to delivering high-quality, customized research solutions that drive informed decision-making. Let us help you achieve your research objectives.
Research briefs
Current Research
POSBRI produces timely research briefs examining South Carolina's political landscape, voter behavior, and election trends. These reports provide data-driven analysis to inform policymakers, researchers, journalists, students, and the public.
OCTOBER 2026 POLL
Claflin UniversityPublic Opinion and Social Behavior Research Institute
October 2026Claflin Poll
South Carolina Midterm ElectionsVoter PreferencesElection ParticipationStatewide Issues and Priorities
October 21, 2026
October 2026 Claflin Poll
The October 2026 Claflin Poll examines voter preferences, election participation, and the issues shaping South Carolina's midterm elections. Based on a survey of 751 self-reported registered voters, the report explores the governor's race, U.S. Senate race, voting intentions, and the influence of economic concerns, including the cost of living and inflation.
Following the June 9 primary elections and June 23 runoff elections, South Carolina voters finalized the major-party nominees for the 2026 general election. This report examines the outcomes of statewide, congressional, and legislative races, including the Republican gubernatorial runoff and other closely contested elections that will shape the November ballot.
South Carolina's 2026 midterm elections marked a pivotal moment in the state's political landscape. With an open gubernatorial race, all seven congressional seats on the ballot, and a U.S. Senate race featuring incumbent Lindsey Graham, this report examines the primary elections, voter priorities, and the political environment shaping the 2026 election cycle.
Browse previous public opinion polls, election studies, and research publications produced by the Public Opinion and Social Behavior Research Institute.
Claflin Poll – 2024 Elections
A statewide public opinion study examining voter attitudes, candidate preferences, and key issues influencing South Carolina voters during the 2024 election cycle.
