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2024 Claflin Poll

Methodology

The survey was designed to capture a representative sample of South Carolina residents who are eligible to vote. Demographic characteristics including age, race, gender, and political affiliation were incorporated to ensure the sample reflected the state's voting population.

2024 Claflin Poll

Survey Design

The survey was designed to capture a representative sample of South Carolina residents who are eligible to vote. Demographic characteristics including age, race, gender, and political affiliation were incorporated to ensure the sample reflected the state's voting population.

Survey questions focused on presidential preferences, the issues most influencing voters, and satisfaction with state and national leadership.

2024 Claflin Poll

Data Collection

Data were collected between October 5–10, 2024 using the Pollfish online survey platform. Randomized sampling techniques were used to recruit a diverse group of eligible South Carolina voters through mobile devices.

Sample Size
1,005
Margin of Error
±3%
Confidence Level
95%
2024 Claflin Poll

Survey Duration

The survey was designed to be completed in approximately 10–15 minutes. Respondents answered multiple-choice questions, while select items included open-ended responses to provide additional qualitative insight into voter attitudes.

2024 Claflin Poll

Weighting and Demographics

To better represent South Carolina's voting population, responses were weighted using demographic characteristics including:

  • Age
  • Gender
  • Race and Ethnicity
  • Political Affiliation
  • Geographic Location (Urban and Rural)

Weighting adjustments were applied where necessary using the most recent census data and voter registration records to better reflect South Carolina's overall voting population.

2024 Claflin Poll

Limitations

While every effort was made to ensure accuracy and representativeness, the following limitations should be considered when interpreting the results:

  • Non-response Bias: Some eligible voters may have been less likely to participate due to political interest, internet access, or other personal factors.
  • Online Sampling: Because the survey was conducted online, individuals without internet access or mobile devices may be underrepresented, although Pollfish's broad mobile reach helps reduce this limitation.
  • Self-Reported Responses: Survey findings reflect respondents' self-reported attitudes and intended behaviors, which may differ from actual voting behavior.
Contact

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For more information about POSBRI, its research, or potential collaboration opportunities, please contact:

Portrait of Dr. Kwadwo Poku-Agyemang

Dr. Kwadwo Poku-Agyemang

Public Opinion and Social Behavior Research Institute (POSBRI) Claflin University

POSBRI

Read the 2024 Findings.

See the results this methodology produced.