Minimum digital height: 72px
Primary Stacked Logo
Preferred for general University communications when the layout provides enough vertical space for the full mark to remain clear and prominent.
Download PNGBrand stewardship · University logos
One Identity. Used with Confidence.
Claflin’s logos carry the strength, history, and reputation of the University. Choose the approved mark that fits the format, preserve its integrity, and ask for guidance before creating a new application.
The logo system
Recognizable in Every Setting.
The stacked primary logo is Claflin’s preferred mark for general University communications. The horizontal logo is available when the format calls for a wider, lower profile. Approved one-color and inverse treatments support applications where the primary two-color mark would not provide sufficient contrast.
Always begin with an approved source file. The logo should never be recreated, redrawn, typed, traced, or assembled from separate pieces. Communications & Marketing can provide the correct format for web, presentations, print, apparel, signage, and vendor production.
Approved marks
Choose for the Format—Not Preference.
These approved PNG files can be downloaded directly for appropriate digital use. Contact Communications & Marketing when you need vector, print, apparel, signage, or vendor-production formats.
Minimum digital width: 72px
Horizontal Logo
Use when horizontal space is more suitable, including website headers, banners, presentations, and layouts with limited vertical depth.
Download PNG
Use only on a strong contrasting background
Two-Color Inverse Logo
Use the approved white-and-orange treatment on a dark institutional field when the standard two-color mark would not provide sufficient contrast.
Download PNG
Do not create a one-color version from another file
One-Color White Logo
Use the approved white mark when a one-color application is required and the background is dark enough to maintain strong contrast.
Download PNG
Appropriate use cases
Let the Application Choose the Mark.
The goal is consistency, legibility, and clear University attribution. If the format requires a treatment that is not shown or supplied, do not create one—request guidance.
General University Communications
Use the primary stacked logo when space allows. It is the preferred expression for materials representing Claflin University as a whole.
Web Headers & Wide Formats
Use the horizontal logo when the layout is wide or vertically constrained, while preserving minimum size and clear space.
Dark or Photographic Backgrounds
Use an approved one-color or inverse mark with strong contrast. Never place a logo over a busy area or an essential part of a photograph.
Schools, Offices & Units
Use only an approved school or unit lockup. When several units appear together, use the primary University logo rather than assembling multiple custom signatures.
Co-Branding & Partnerships
Keep Claflin’s mark distinct with its required clear space. Ask Communications & Marketing to review sponsorship or partner arrangements before release.
Wordmark-Only Applications
Use the wordmark only when necessary for a constrained application and only from an approved source file supplied by Communications & Marketing.
Size, space & color
Give the Logo Room to Lead.
Minimum Digital Size
Never display the stacked logo below 72px high or the horizontal logo below 72px wide. Use a larger size whenever detail or legibility is reduced.
Clear Space
Maintain clear space around the logo equal to the height of the “A” in CLAFLIN. Keep text, images, borders, and page edges outside that area.
Preferred Treatment
Prefer the two-color mark on white or pale gray. Approved one-color marks are maroon, orange, or white.
Orange Mark Restriction
The approved orange one-color logo may be used only on maroon. Never place it on white or another colored field.
Protect the mark
Keep Every Logo Unmistakably Claflin.
A logo remains trustworthy because it is consistent. Even small alterations weaken recognition and can create an unofficial identity.
Do Not Alter Color
Use only approved two-color or one-color treatments. Never introduce a custom color combination.
Do Not Distort
Never stretch, compress, rotate, skew, or change the proportions of any logo or mark.
Do Not Rearrange
Never move, remove, resize, or rebuild parts of the logo, symbol, wordmark, or approved lockup.
Do Not Add Effects
Never add shadows, gradients, outlines, glows, bevels, textures, or decorative treatments.
Do Not Crowd or Obstruct
Keep the required clear space. Do not crop the mark or place text, graphics, or page edges too close to it.
Do Not Create Combinations
Never attach new wording, graphics, mascots, slogans, or partner marks to form an unofficial logo.
University seal
Reserved for Official Use.
The University seal is reserved for official and presidential documents. It should not be used as routine decoration, substituted for the University logo, or placed on general marketing materials, merchandise, or event graphics without specific approval.
Brand resources
Start with the Approved Source.
Download the approved PNG files above for appropriate digital use. Use the Brand Guidelines for the complete identity standard, and request the correct production file for print, apparel, signage, or vendor work.
Standards
Before You Publish
Logo files
Request the Right Format
Confidently Claflin
When in Doubt, Ask Before Release.
Communications & Marketing can help select the correct mark, provide the proper file format, and review co-branding or unfamiliar applications.