About · Offices & Services

Claflin’s Story, Told with Purpose.

Communications & Marketing shapes how Claflin University shares its identity, achievements, and impact—across campus, throughout our communities, and around the world.

Our role

One Claflin Voice. a Story That Moves People.

Communications & Marketing advances Claflin’s mission by connecting people to the University’s excellence, community, and student success. The department develops and coordinates communications that strengthen understanding, build trust, and elevate Claflin’s reputation.

From news and media relations to visual identity, campaigns, social media, photography, and the website, the team helps the University communicate with accuracy, consistency, and pride. We partner with offices across campus to make every message unmistakably Claflin.

What we do

Strategy, Storytelling, and Stewardship.

Communications & Marketing supports the University with coordinated services that help campus partners reach the right audience, protect the Claflin brand, and share work that matters.

University Storytelling

Develops news, features, announcements, and institutional messages that show the people, progress, and impact behind the Claflin experience.

Media & Public Relations

Builds relationships with media, coordinates public information, supports interviews, and helps the University communicate clearly during significant moments.

Brand Stewardship

Protects Claflin’s visual identity, voice, and reputation by helping campus partners apply the University brand consistently and confidently.

Marketing & Campaigns

Plans and produces communications that advance enrollment, engagement, fundraising, events, and other University priorities.

Creative Services

Supports graphic design, photography, multimedia, and promotional materials that represent Claflin with clarity and distinction.

Digital Communications

Guides website content, social media, and digital storytelling so audiences can find timely, accurate, and useful information about Claflin.

Brand & communications resources

Use the Brand with Confidence.

The Claflin University Brand Guidelines are the standard for the University’s voice, logo, colors, typography, photography, and visual expression. Review the guide before creating materials that represent Claflin, then connect with Communications & Marketing when you need support.

Contact the office

Bring Us in Early.

Early collaboration helps the team understand your goals, recommend the right approach, and protect quality across every channel.

Communications & Marketing team

Meet the People Behind the Message.

Connect with the team for public relations, creative services, brand guidance, and University communications.

J. Craig Cotton

J. Craig Cotton

Director of Public Relations

Colin Myers

Colin Myers

Multimedia Graphic Designer

Rashad Paige

Rashad Paige

Web Communications Manager

Confidently Claflin

Let’s Tell the Claflin Story Together.

Share news, plan a campaign, or ask for guidance before your next University communication takes shape.