​Dr. Hyejung Ju

Dr. Hyejung Ju teaches broadcast writing, media law & ethics, media research methods, global media and senior capstone


As a teacher-scholar, Dr. Ju believes that mass media lies in the multifaceted cutting-edge research field with inherent dimensional complexity as functioning as a social, economical, and cultural institution. Through teaching and mentoring students in mass communication, Dr. Ju strives to convey the body of knowledge about media and culture for individuals, society, communities, and the global society. Therefore she hopes that students can engage better in dynamic forms of media and communication practices to their day-to-day life.

Before joining Claflin, Dr. Hyejung Ju taught non-western communication, introduction to communication theories, and communication research methods at the University of Oklahoma as graduate teaching assistant, from which she holds a Ph.D. in Communication. At OU, she also contributed to assisting the NIH Grant research project and the digital archiving project of the Political Communication Center. Dr. Ju was born in Seoul, South Korea and educated there until she earned her maters’ degree in mass communication at Sogang University. She worked as research assistant in Korea Press Foundation as well as Korean Broadcasting System (KBS, a national network) while attending the graduate school. Through these experiences, Dr. Ju became seemingly knowledgeable in the field of broadcast journalism, media economy, and media technology. This led her to pursue a doctoral degree in the United States. Over the years, Dr. Ju’s research interest is in global media, transnational popular culture, digital television, and online fandom from non-western standpoints. She published several articles in the referred journal, which includes Continuum: Journal of Media & Cultural Studies, Communication, Culture, & Critique, Qualitative Journal of Health, Asian Women, and Korean Journal of Broadcasting. She wrote chapters as a contributor in books, The Korean Wave: Korean Popular Culture in Global Context (New York, Palgrave Macmillan), as well as Hallyu: Influence of Korean popular culture in Asia and beyond (Seoul, SNU Press). As an international faculty, Dr. Ju wants to offer American students to enhance multicultural and global perspectives on various media-related subjects and moreover brings her firsthand cultural and international experience to expand their horizon about the globalized world along the line with the issue of diversity.


  • PH.D. University of Oklahoma, Norman, OK. (2004-2010), Department of Communication
  • M.A. Sogang University, Seoul, S. Korea. (2000-2002), Department of Mass Communication
  • B.A. Dongguk University, Seoul, S. Korea. (1996-1999), Department of Journalism and Mass Communication

Research Interests

  • Media Globalization
  • East Asian Popular Culture and Global Cultural Flows
  • Digital Television and Online Fandom
  • Television Culture, Industry, and Audience
  • Methodologies for New Television Studies
  • Transnationalism and Diversity in Media

Activities and Honors

Ju, H. (2015, May). Faculty Excellence Award in Research. Claflin University, School of Humanities and Social Sciences. *This award recognizes that the winner is an outstanding faculty in his/her research scholarship.

Ju, H. (2014, May). Service Award for Teaching Panther Freshman Seminars. Claflin University, Freshmen College.

Ju, H. (2014). Summer Faculty Research Grant. Center for Excellence in Teaching, Claflin University, Orangeburg, SC. Project: The use of multiple media and consent attitudes toward social issues: A testing of the cognitive mediation model.

Ju, H. (2013, March). The Peter Rollins Travel Grant (for Early-Career Faculty). Popular Culture/American Culture Association. Washington DC. Presented research: Glocalization of the Korean Wave: Transformations of the Korean media industry.

Ju, H., Kramer, E., & Lee, S. (2010). The International Collaborative Study Grant. Incheon National University, Incheon, S.Korea. Project: Uses and reception of Asian popular culture between US and Asian audiences.

Ju, H. (2009). Emerging Diversity Scholar Award. National Center for Institutional Diversity (NCID). University of Michigan, Ann Arbor, MI. *This award recognizes that the winner is a promising contributor to research, practice, or teaching related to diversity in terms of NCID.

Recent Publications

  • Ju, H. (Accepted for publication). Transnational television from the margin: South Korean TV drama production with the new cultural act. Global Media and China. Special Issue of December 2016.
  • Ju, H. & Lee, S. (2015). The Korean Wave and Asian Americans: the ethnic meanings of transnational Korean pop culture in the USA. Continuum: Journal of Media & Cultural Studies29(3), 323-338. doi:10.1080/10304312.2014.986059
  • Ju, H. (2014). Transformations of the Korean media industry by the Korean Wave: The perspective of glocalization. In Kuwahara, Y. (Ed.). The Korean Wave: Korean popular culture in global context(pp.33-55). New York, NY: Palgrave Macmillan.
  • Ju, H. (2012). Korean Caebols. In O. Patterson & G. J. Golson (Eds.), Cultural Sociology of the Middle East, Asia, and Africa: An Encyclopedia; Vol 3: Cultural Sociology of East and Southeast Asia (pp. 307-309). Thousand Oaks, CA: Sage.
  • Lee, S. & Ju, H. (2011). The meaning of Korean TV dramas in Japanese fandom: Re- emerging sentiment of “Asianness”. In Kim, D. K. & Kim, M. S. (Eds.). Hallyu: Influence of Korean popular culture in Asia and beyond (pp.273-303). Seoul: Seoul National University Press.
  • Lee, S. & Ju, H. (2010). Korean television dramas in Japan: Imagining “East Asianness” and consuming “Nostalgia.” Asian Women, 26(2), 77-105. doi:10.14431/aw.2010.
  • Hsieh, E., Ju, H., & Kong, H. (2010). Dimensions of Trust: The Tensions and Challenges in Provider-Interpreter Trust. Qualitative Health Research, 20, 170-181. doi:10.1177/1049732309349935
  • Ju, H. (2009).Technology and social sensibility in South Korea: A case of Korean mobile phone advertising. Communication, Culture & Critique, 2 (2),201-220. doi:10.1111/j.1753-9137.2009.01035.x

Recent Presentations

  • Ju, H. (2015, October 8). K-POP and Korean entertainment industry in global context. Invited by a Guest Lecturer. Furman University, Greensville, SC. Sponsored by Asian Studies Programs & International Student Association.
  • Ju, H. & Kim, HS. (2015, May). The effects of media selection and issue controversy on audience media experiences, information seeking behavior, and consent toward social issues. Paper presented at the annual meeting of International Communication Association, San Juan, Puerto Rico.
  • Ju, H. (2014, November). A critical review of TV drama production in South Korea: Marginalization and unfairness. Paper presented at the annual meeting of National Communication Association, Chicago, IL.
  • Ju, H. (2014, November). The meaning of Blackness in Brazil within the film of “Black Orpheus.”Presented for a panel at the annual meeting of National African American Society, Claflin University, Orangeburg, SC.
  • Ju, H. (2013, November). Glocalization of the Korean Television Industry: Transformation and commercialization. Paper presented at the annual meeting of National Communication Association, Washington DC.
  • Ju, H. (2013, March). Glocalization of the Korean Wave: Transformations of the Korean media industry. Paper presented at the annual meeting of Popular Culture/American Culture Association, Washington DC.
  • Ju, H. (2012, November). The Reality of transnational Korean pop culture among Asian-Americans: Is the Korean Wave real in the United States? Paper presented at the annual meeting of National Communication Association, Orland, FL.
  • Ju, H. (2012, April). The potential for the Korean popular culture as an ethnic media: Reception of the transnational Korean pop culture among the U.S. College Students. Paper presented at the annual meeting of Popular Culture/American Culture Association, Boston, MA.
  • Ju, H. (2010, June). Re-emerging sentiment of “Asianness”: The meaning of Korean television dramas in the Japanese fandom. Paper presented at the annual meeting of International Communication Association, Singapore.

​Dr. Hyejung Ju
​Dr. Hyejung Ju
Associate Professor of Mass Communications
  • School of Humanities & Social Sciences
Grace Thomas Kennedy, 203