Hurricane Ian Update
September 28, 2022 Claflin Family: At approximately 4:10 p.m., South Carolina Governor Henry McMaster declared a state of emergency for South Carolina. As the safety of our students, faculty and staff is a major priority, Claflin University will close and classes will be canceled on Thursday, September 29, 2022, at 12 p.m. Classes for Friday, September 30, 2022, will be held virtually. Students are encouraged to check Moodle for instructions from professors. Students, faculty and staff are encouraged to seek safety away from the predicted affected (coastal) areas. Residential students who live in South Carolina or within a 4-hour radius are strongly encouraged to leave campus. However, residential students who are unable to leave campus must register with the Office of Residential Life no later than Thursday, September 29, at 10 a.m. by clicking here. The Office of Residential Life will be on-call to answer questions in case of emergencies at (803) 258-8981. The University Dining Center will operate on the following schedule: Thursday: Normal operations. No late night dining. Friday: Brunch (9 a.m. until 1 p.m.); Dinner (5 to 7 p.m.) Saturday & Sunday: Brunch (10 a.m. until 1 p.m.); Dinner (5 to 7 p.m.) * Meals will be take-out on Friday through Sunday. Pizza Hut and Starbucks will be closed. If conditions become worse (power outages, flooding, downed trees, etc.), the University will implement its emergency protocol and provide shelter and meals in the Jonas T. Kennedy Health and Wellness Complex (located on the campus of Claflin University). You are encouraged to visit the University’s website, where updates will be posted regarding University operations. Updates also will be posted through Panther Alerts (text messages), Panther X, and email. For general information and updates, please call the University’s Information Line at (803) 535-5243. In case of on-campus emergencies, please call Claflin University Public Safety at (803) 535-5444. You may also check the National Weather Service for up-to-date alerts at https://www.weather.gov/cae/

Best Practices

SEARCH ENGINE OPTIMIZATION

Many users enter our website via search engines, such as Google. Excellent Search Engine Optimization (SEO) is critical to ensuring users can access what they are looking for in an efficient way, thus creating a positive user experience.

ACCESSIBILITY

User accessibility is an important part of our website, as it makes information about our university available to all users, including visitors with disabilities that affect their use of technology. By addressing issues that may affect individuals who use assistive technologies, we can improve our websites for visitors and make the website an inclusive place for all users. with meta titles and descriptions and keywords,   When in doubt, use this resource to check a page’s accessibility rating.

KEYWORDS

Finding the right keywords or phrases to work into our content can take time, but it will really make a difference in the number of people finding and spending quality time on the site. When in doubt, use site search data to familiarize yourself with words our visitors are using. Incorporate keywords into page titles, subheadings, links, metadata and image and video tags.

META TITLES AND DESCRIPTIONS

We should always add meta titles and meta descriptions to webpages. The meta title is the page’s title and displays above the page’s URL on a page of search results. The meta description is an overview of what a page is about. It can display under the page’s URL in search results, if the search engine doesn’t pull other text from the page that it thinks is more relevant. Keep meta descriptions brief, since some search engines display as few as 150 characters, including spaces. Search engines do not evaluate images and videos within our site, so meta titles and descriptions, which are written into the HTML code, are especially important in helping users find our site. 

ALT TAGS

Visitors who are vision impaired view the web with their ears by using software that reads content to them. Provide a text description for images in the form of ALT tags in the HTML code. Do this for logos, diagrams, photos and any other imagery. To write good ALT tags you must know why you’re using the image, so make sure every image has a purpose. ALT tags also contribute to SEO.

PDFs

Use PDFs sparingly on the web. Content in PDFs is more difficult for the visitor to find and if not formatted properly, not accessible for visitors using assistive technology. Another challenge is that most PDF files usually come from paper documents and are not written for the web. So we really need to consider if a PDF adds value to the visitor. When possible, rewrite PDF content to fit on a relevant webpage. If you must post a PDF, use it to supplement content that is available in another format online.

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