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Conducted by the Public Opinion and Social Behavior Research Institute (POSBRI) in October 2024, the Claflin Poll surveyed more than 1,000 South Carolina residents to measure voter preferences, public priorities, and key issues leading into the November 2024 General Election. The findings provide valuable insight into the opinions shaping one of the state's most significant election cycles.
The following charts and summaries highlight the major results from the 2024 Claflin Poll, including voter preferences, issue priorities, and demographic trends across South Carolina.
The poll shows a more competitive presidential race in South Carolina, with former President Donald Trump leading Vice President Kamala Harris by approximately 7.1 percentage points. The breakdown of likely voter support is as follows:
Although Trump holds the lead, the findings suggest a more competitive contest in South Carolina than in previous election cycles.
Voter engagement appears high among respondents.
With more than 80% of respondents indicating that they will definitely or probably vote, South Carolina could experience strong voter turnout.
When asked to identify the most important issue influencing their vote, respondents cited the following:
The economy and jobs were the leading concerns, ranking as the top priority for more than half of respondents.
Respondents reported greater satisfaction with the direction of South Carolina than with the direction of the nation, although dissatisfaction remained notable.
Trust in media sources remains moderate, with only a small percentage of respondents reporting complete trust in their primary news sources.
Learn more about the research design, sampling approach, data collection process, and analytical methods used in the Claflin Poll.
The 2024 Claflin Poll found that former President Donald Trump held an advantage over Vice President Kamala Harris in South Carolina's presidential race. Although the contest appeared more competitive than in previous election cycles, Trump maintained a lead driven largely by voter concerns about the economy and jobs.
The findings also indicated that undecided voters and anticipated turnout could influence the final results. As the election approached, both candidates faced the challenge of addressing the issues most important to South Carolina voters, particularly economic stability, employment, healthcare, and immigration.
The 2024 South Carolina Election Poll was conducted by the Public Opinion and Social Behavior Research Institute (POSBRI) at Claflin University. The study was designed to provide insight into voter behavior, candidate preferences, public priorities, and the key issues shaping the November 2024 national election.
For additional information or to request access to the full report, please contact:
Public Opinion and Social Behavior Research Institute (POSBRI) Claflin University