The question students always have is "What can I do with a degree in Mass Communications?" The answer is "Just about anything!"
The Mass Communications curriculum provides a foundation in mass communication theory that is augmented by practical and professional skills training provided through internship opportunities and practicum courses.
As a student in our program, you will choose from one of three concentrations: Digital Media, Journalism or Public Relations. You'll learn how to develop public relations campaigns, conduct investigative reporting or write for online media, all while studying in classrooms equipped for the converging world of digital communications. You will learn from knowledgeable faculty and staff who are actively involved in research and professional media activities.
Digital Media Concentration
The Digital Media Concentration prepares students for behind-the-scenes positions in commercial and non-commercial radio and television, audio production facilities, recording studios, television production houses, educational institutions, advertising agencies, or industrial or corporate settings.Classes in the Digital Media track include: TV & Radio Announcement, Broadcast Writing & Reporting, Sound Production, TV Production, Web Design, Social Media, and Multimedia Reporting.
The Journalism Concentration
The Journalism concentration prepares students for careers as writers and editors for newspapers, magazines, and online media, or as radio and television reporters, hosts, or correspondents and offers courses in News Reporting, Writing & Editing, Feature Writing and Multimedia Reporting.
The Public Relations Concentration
The Public Relations concentration prepares students for careers in both profit and nonprofit businesses as writers or publicists who develop, design, implement and evaluate public relations campaigns. Coursework includes Principles of Public Relations, Public Relations Management and Campaigns, and Public Relations Writing.
Student Opportunities and Experience
Mass Communications is more than just a department. It is a community of faculty, staff and students who share a passion for all things media, storytelling and people. Our student-run media outlets, The Panther newspaper and website, Panther Radio and Panther Television, allow students opportunities and experiences in order to learn their craft. Digital Media students produce news, sports, films, and television programs. Journalism students report news, sports and features for The Panther newspaper and website. Public Relations students develop advertising and public relations campaigns for local business clients and non-profit organizations. Our web design and social media courses teach students not only how to use media but how to use it effectively. In addition, our Internship and Practicum programs provide students with hands-on, real world opportunities to work with mentors and employers in the media industries.
Students learn the theory and practice of effective communication through course assignments with an emphasis on critical and analytical thought. The Department of Mass Communications is located in the Grace Thomas Kennedy Building. The department houses a television studio and control room, an audio lab, a video editing suite, a media production computer lab, and student-run, online television, radio, and newspaper outlets.
Careers and Outcomes
Our alums are using the skills learned at Claflin's Mass Communications program to make a difference in the world in all sorts of careers. Whether you're reporting news, developing an advertising or public relations campaign, working with a local business or non-profit organization, writing a screenplay, or directing a television show, you're engaged in telling a great story. In order to tell great stories, you have to learn what makes a great story and how to tell it.
All Mass Communications courses enable students to gain knowledge about the role of media in all endeavors so that they can become professionals and communications specialists. Long after students graduate, faculty are still in touch and assist with jobs searches and graduate school admissions. Once you're part of the Claflin Mass Commutations Family, you're always part of it!