Research Areas
POSBRI specializes in several key areas of research, including:
Political Behavior
Analyzing voter preferences, electoral outcomes, and political
participation at the local, state, and national levels.
Social Attitudes
Studying public opinion on key social issues such as race, education,
healthcare, climate change, and economic inequality.
Civic Engagement
Exploring patterns of community involvement, activism, and social
movements to better understand the factors that motivate civic
participation.
Media and Public Discourse
Investigating the role of media and communication in shaping public
opinion and social norms.
What We Do
POSBRI conducts surveys, focus groups, and in-depth qualitative research to
generate timely and relevant data for policymakers, political campaigns, and
scholars. Our research reports, polling data, and analyses offer a clear picture
of the public's stance on critical issues, enabling leaders and organizations to
make informed decisions based on empirical evidence.
Our flagship projects include:
Election Surveys
Comprehensive statewide surveys that forecast voter behavior and examine
key factors influencing electoral outcomes, including the
2024 South Carolina National Election Poll.
Our Commitment to Diversity and Representation
At POSBRI, we are committed to amplifying the voices of underrepresented
communities in the South and across the United States. As a research institute
housed at one of the nation's leading historically Black universities, we take
pride in ensuring that our work reflects the diverse perspectives of our
communities and contributes to broader conversations about equity, justice,
and inclusion.
Partnerships and Collaboration
POSBRI regularly partners with academic institutions, government agencies,
nonprofit organizations, and the private sector to carry out collaborative
research projects. These partnerships enable us to extend our reach and impact,
ensuring that our findings influence real-world outcomes in meaningful ways.
What Can POSBRI Do for You?
At the Public Opinion and Social Behavior Research Institute, we specialize in
data collection and research services tailored to meet the needs of projects of
all sizes. Whether you are conducting a small-scale community study or a
large-scale statewide survey, we provide expert support throughout the research
process.
Our services include:
Survey Design and Execution
We create and administer surveys using mail, web, face-to-face, and
mixed-mode research approaches.
Survey Instrument Evaluation
We assess existing survey tools to ensure they are effective, reliable,
and aligned with your research goals.
Qualitative Research
We conduct focus groups, cognitive interviews, and structured
observations to provide deeper insights into public opinion and social
behavior.
Customized Research Support
We provide research guidance and tailored solutions that help
organizations collect, understand, and apply meaningful data.
POSBRI is committed to delivering high-quality, customized research
solutions that drive informed decision-making. Let us help you achieve your
research objectives.